Marketing Management

Front Cover
M. C. Cant, J. W. Strydom, C. J. Jooste, P. J. du Plessis
Juta and Company Ltd, 2009 - Business & Economics - 614 pages
Focusing on the environment, market research, buyer behavior, cyber marketing, and positioning, this newly revised edition based primarily on South African companies provides a comprehensive overview of marketing theory.

From inside the book

 

Selected pages

Contents

E
1
The Marketing Landscape
32
Buyer Behaviour
62
Market Segmentation Targeting and Positioning
101
Information for Marketing Management
148
Product Decisions
191
Building Measuring and Managing Brand Equity
256
Valuecreation in Services Marketing
281
Retailing
362
The Distribution Decision Creating Value by Leveraging
394
Integrated Marketing Communication
436
Cybermarketing
484
International Marketing
513
Marketing Planning Implementation and Control
544
Index
603
Copyright

Pricing Decisions
321

Common terms and phrases

activities advantage advertising analysis approach areas attractiveness behaviour benefits brand buyer called channel chapter communication competitive competitors concept considered consumer costs countries create decisions demand determine direct discussed distribution distribution channel effective environment evaluation example existing factors Figure function growth identified implementation important increase individual industry influence Internet involved manufacturer marketing communication marketing management marketing strategy means measurement method needs objectives offering operate opportunities organisation packaging performance phase planning position possible potential problems profit promotion purchase refers relationship response result retailers segmentation selection selling share situation Source South Africa specific step strategy structure success supply target market unit usually variables various wants

About the author (2009)

M. C. Cant is head of the marketing and retail-management department in the School of Management Sciences at the University of South Africa and the coeditor ofThe International Retail and Marketing Review. J. W. Strydomis a professor in the department of business management in the School of Management Sciences at the University of South Africa.C. J. Joosteis head of the marketing department at the University of Johannesburg.P. J. Plessisis head of marketing management at the University of Pretoria. M. C. Cant is head of the marketing and retail-management department in the School of Management Sciences at the University of South Africa and the coeditor ofThe International Retail and Marketing Review. J. W. Strydomis a professor in the department of business management in the School of Management Sciences at the University of South Africa.C. J. Joosteis head of the marketing department at the University of Johannesburg.P. J. Plessisis head of marketing management at the University of Pretoria. M. C. Cant is head of the marketing and retail-management department in the School of Management Sciences at the University of South Africa and the coeditor ofThe International Retail and Marketing Review. J. W. Strydomis a professor in the department of business management in the School of Management Sciences at the University of South Africa.C. J. Joosteis head of the marketing department at the University of Johannesburg.P. J. Plessisis head of marketing management at the University of Pretoria. M. C. Cant is head of the marketing and retail-management department in the School of Management Sciences at the University of South Africa and the coeditor ofThe International Retail and Marketing Review. J. W. Strydomis a professor in the department of business management in the School of Management Sciences at the University of South Africa.C. J. Joosteis head of the marketing department at the University of Johannesburg.P. J. Plessisis head of marketing management at the University of Pretoria.

Bibliographic information

TitleMarketing Management
EditorsM. C. Cant, J. W. Strydom, C. J. Jooste, P. J. du Plessis
Editionreprint
PublisherJuta and Company Ltd, 2009
ISBN0702171883, 9780702171888
Length614 pages
Subjects ›  › 

Business & Economics / Economic Conditions
Business & Economics / Marketing / General
Business & Economics / Sales & Selling / Management
  
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