Mass Communication in India (4th Edition)

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Jaico Publishing House, 2000 - Business & Economics - 408 pages
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Third Completely Revised and Updated EditionMass Communication in India is a result of the author s in-depth study and understanding of the media. The book deals with a general introduction to Communication Theory, Advertising, Television, Effects of Media and Development. In short, the book is designed to give the student of Mass Communication a general and comprehensive view of the modern and traditional media in India. It meets the objective of being a text book as well as a book that gives an overview of mass communication in India.

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Contents

I
1
II
41
III
299
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