PandeymoniumWhat makes Piyush Pandey an extraordinary advertising man, friend, partner and leader of men? How does he manage to exude childlike enthusiasm, and bring such deep commitment to his work? You’ve seen most of the things that Piyush Pandey has seen in his life. You’ve seen cobblers, carpenters, cricketers, trains, villages, towns and cities. What makes Piyush different is the perspective from which he views the same things you’ve seen, his ability to store all that he sees into some recesses of his brain and then retrieve them at short notice when he needs to. That ability combined with his love, passion and understanding of advertising and of consumers make him the master storyteller that he is. In Pandeymonium, Piyush talks about his influences, right from his childhood in Jaipur and being a Ranji cricketer, to his philosophy, failures and lessons in advertising in particular and life in general. Lucid, inspiring and unputdownable, this memoir gives you an inside peek into the mind and creative genius of the man who defines advertising in India. |
Contents
A Captain Is Only as Good as the Team | |
Step Out of the Crease | |
Dont Forget Where You Came From | |
So Much Complexity Is Found in Simplicity 17 Standing Up for Ones Beliefs | |
Look Back at Life There Are Stories Hidden There | |
Udna Aata Hai? Do You Know How to Fly? | |
Payback Time | |
Failure Isnt Really a Bad Thing | |
Scratching beneath the Surface | |
The Magic of Music | |
The Flea in the Tail of a Racehorse | |
Select Your Sounding Boards | |
Good Clients Get Good Work | |
Lala Is Not a Fourletter Word | |
Sorry Its Not Enough to Be Multinational | |
Horses for Courses | |
Ranjan and Rane | |
Who Is the Man of the Match? | |
Advertising Today and Tomorrow | |
Beyond Advertising | |
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Common terms and phrases
Aamir advertising agencies Amaron Amitabh Bachchan Arun Arun Lal Asian Paints asked audience award Bangalore BCCI become believed Bombay brand Cadbury campaign carpenters challenge changed client cobbler colleagues commercial communication consumer cooked created creative director cricket culture David Ogilvy Delhi ensure family-run fantastic father Fevicol film friends global Google Gujarat Hindi idea India Indian Postal Service inspiration Jaipur look M-Seal Madras manager marketing Martin Martin Sorrell Modi mother multicultural multinational Narendra Modi Nita Ogilvy India Ogilvy's opportunity partners Pidilite piece Piyush Pandey play Prasoon professional Rajasthan Rajiv Rane Ranjan relationship remember script share Shelly Shelly Lazarus shoot silos sister song sounding board story Suresh Mullick Tata Sky There’s things Tourism understand Unilever Vijay Vodafone wanted



