Political Consultants in U.S. Congressional Elections

Front Cover
Ohio State University Press, 2001 - Political Science - 224 pages
0 Reviews
Campaign consultants are arguably now as famous in the United States as are politicians themselves. During the past decade, those who know the names Bill Clinton, George Bush, Newt Gingrich, and Christine Todd Whitman also recognize the names James Carville, Mary Matalin, Frank Luntz, and Ed Rollins. Professional consultants, once part of the privileged inner circle of presidential and gubernatorial candidates, are increasingly found at all levels of politics. Indeed, more than half of congressional candidates hire campaign consultants. These professionals have become as important to a candidate's success as money. In this innovative study, Stephen K. Medvic explores all aspects of political consultancy and develops an empirically based theory that measures the impact consultants have on elections.

Political Consultants in U.S. Congressional Elections answers two simple questions: What do professional political consultants do? and How successful are they? Medvic analyzes the way consultants shape political dialogue and uses empirical data to show the benefits -- and limits -- of a consultant's involvement in a campaign. He focuses on issues as diverse as vote shares, outcomes, and fundraising. Finally, the author demonstrates how the adversarial nature of campaigns fosters the kind of electioneering advocated by most political consultants and argues that this process may not be as harmful for the country as is often suggested.

 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

Introduction
1
Foundation for a Theory of Consultant Influence
9
The Theory of Deliberate Priming
37
The Use of Consultants in Congressional Elections
65
Incumbents and Challengers
87
Open Seat Races
107
Winning
120
Conclusion
143
Appendixes
159
Potential Methodological Problems in Chapter 5
169
Bibliography
193
Index
217
Copyright

Other editions - View all

Common terms and phrases

References to this book

All Book Search results »

About the author (2001)

Stephen K. Medvic is an assistant professor of political science at Old Dominion University.

Bibliographic information