Rampup: The Business of Indian Fashion

Ramp Up is a comprehensive study of the business of Indian fashion. With well-researched details on volume, revenues, growth, and manufacturing strength, this book takes a close look at one of India’s fastest growing and most glamorous industries—fashion. As Indian fashion faces the challenge of building brands and creating a range of products that reflect our heritage in textile, tradition, and history in the present age of rapid change and development, Ramp Up provides invaluable insights into the business models of the biggest business labels in the country. It charts out the investment opportunities in each business and also deals with back-end processes that support the main body of fashion. In addition, the book also talks about how word of mouth can be used as a powerful marketing tool in countries like India and Pakistan, which have a strong oral tradition .