Readings in Attitude Theory and Measurement

accept actual analysis approach asked associated atti attitude attitude change balance behavior beliefs called characteristics cognitive communication concept concerned considered consistency constructed correlation definition determined dimension direction discussion distance effect elements evaluative example exists experiment experimental expressed extreme fact factors favorable Figure function give given important indicate individual influence intensity interest internal involved issue judges judgments learning less meaning measurement mediating ment method negative Negro object obtained opinion particular person positive possible predicted present probability problem procedure Psychol psychology question ratings reference regard relations relationship relatively represent respect response sample scale scores selected similar situation social specific statements stimulus structure subjects suggested Table technique theory tion traits tude unit University validity values variable York