Research Methodology

For defining research problems and finding their appropriate solutions, you need to follow a structured approach. A logical series of steps need to be performed right from selecting a topic of research to report writing. Every finding needs to be strengthened by arguments, which are adequately substantiated by data. Research in management areas needs massive experimentation and data support. Management research requires more theoretical rigours and practical insights. However, not much of the available reading material provides extensive focus on management research. Yet students are required to comprehend the nitty-gritty of doing research-right from developing their project reports to final dissertation, as part of their core curriculum. This book is well equipped with fundamentals of research and research designs. Written in a simple language, it covers all facets of management areas with details of statistical tools required for analysis in a research work. Many practical examples and tips for management researchers strengthen the content of this book. It is an essential reading for management students as well as for those who are aspiring to do their doctoral work in management. It conforms to the core syllabus of all universities and institutes.