Research Methods for Business: A Skill Building Approach

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John Wiley & Sons, Feb 2, 2010 - Business & Economics - 488 pages
4 Reviews
Research Methods for Business: A Skill Building Approach,5th Edition is a concise and straightforward introduction for students to the world of business research. The skill building approach provides students with practical perspectives on how research can be applied in real business situations.

Maintaining Uma Sekaran’s popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager.

The fifth edition has a new chapter on qualitative data analysis, featuring a case study of the research process. The chapters on scientific investigation, the broad problem area and defining the problem statement, measurement of variables, experimental designs, sampling, and quantitative data analysis have all been substantially revised. Additional real-life cases have been included and examples are taken from Europe, Asia and the US to give students a comprehensive view of modern business research methods.

 

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Very poor book, language used is far too complicated and would appear to have been translated poorly to English, index is garbage as it has many errors and is way too small, and definitions are not clear at all.

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Brm

Contents

Section 1
69
Section 2
80
Section 3
264
Section 4
265
Section 5
270
Section 6
276
Section 7
287
Section 8
289
Section 12
298
Section 13
336
Section 14
339
Section 15
340
Section 16
341
Section 17
345
Section 18
346
Section 19
348

Section 9
293
Section 10
296
Section 11
297
Section 20
356
Section 21
357
Section 22
360

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About the author (2010)

Uma Sekaran is Professor Emerita of Management, Southern Illinois University at Carbondale (SIUC), Illinois.

Dr Roger Bougie lectures in Marketing and Business Research Methods at the Department of Marketing at Tilburg University, The Netherlands.

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