Research Methods in Service Industry Management

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Cengage Learning EMEA, 1998 - Business & Economics - 196 pages
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Offers new insight into research methodology specifically designed for service industries, such as banking, hospitality, retail, tourism and leisure; Provides a solid understanding of the theoretical perspectives involved, while exploring the practicalities of designing and doing research work in this industry; and is Suitable for both undergraduates and postgraduates seeking to develop research methods and techniques in hospitality, tourism and leisure management. It is a timely study as research in service industry management is increasingly being undertaken at faculty member, postgraduate and undergraduate levels. It addresses the lack of direction in this field, examines the whys and wherefores of research, and puts different paradigms and styles of research into perspective.
 

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Contents

The Nature of Research
1
Systems Theory and Research
23
Planning Research
49
Quantitative Research Methods
72
Analysing Quantitative Data
95
Qualitative Research Methods
121
Integrative Research Approaches
141
Writing Reporting and Publishing
160
FURTHER READING
188
INDHX
193
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