Research Methods in Service Industry Management
Offers new insight into research methodology specifically designed for service industries, such as banking, hospitality, retail, tourism and leisure; Provides a solid understanding of the theoretical perspectives involved, while exploring the practicalities of designing and doing research work in this industry; and is Suitable for both undergraduates and postgraduates seeking to develop research methods and techniques in hospitality, tourism and leisure management. It is a timely study as research in service industry management is increasingly being undertaken at faculty member, postgraduate and undergraduate levels. It addresses the lack of direction in this field, examines the whys and wherefores of research, and puts different paradigms and styles of research into perspective.
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academic research action research activities aims analysis anecdote approach appropriate aspects authors behaviour chapter coding complex concepts context critical path analysis customers discussed effective employees example experiment factor findings focus groups frequency grounded theory hypotheses hypothetico-deductive model ideas identify important individuals inductive interviews involves journals Lee-Ross literature mean measure nominal data normal distribution objectives observation organizations paradigm particular phenomenological planning possible practical problem procedure publication published qualitative research quantitative data questionnaire questions readers reference relevant research process research project research situation respondents sample scale scientific method scores service industry management shown in Figure social soft systems methodology specific stage standard deviation statistical structure style supersystem survey systems engineering systems theory systems thinking Table techniques tend tourist triangulation usually validity variables workers
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Handbook of Marketing Research Methodologies for Hospitality and Tourism
Ronald A. Nykiel
Limited preview - 2007