Retail Management

Front Cover
Atlantic Publishers & Dist, Jan 1, 2008 - Retail trade - 470 pages
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Contents

Preface Hi 1 An Introduction to Retailing 131
1
Retail in India 3264
32
International Retailing 6598
65
Channels of Distribution 99120
99
Retailing and the Competitive Environment 121143
121
Customers 144155
144
Formulating and Implementing Retail Strategy 156177
156
Retail Location 178202
178
Retail Promotion Strategy 321331
321
Retail Services 332344
332
Human Resource Management HRM 345369
345
Inventory Management and Control 370389
370
Financial Planning and Control 390413
390
Internet Retailing 414426
414
Information Technology and Retailing 427445
427
Dealing with Booms and Slumps 446455
446

Store Design and Layout 203225
203
Category Management 226247
226
Supply Chain Management 248265
248
Retail Buying 266277
266
Retail Brands 278299
278
Retail Pricing 300320
300
Legal and Ethical Issues in Retailing 456470
456
Glossary 471479
471
References
481
Index 483491
483
Copyright

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