Retailing Management 2E

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Tata McGraw-Hill Education, Sep 1, 2006 - Retail trade - 483 pages
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Contents

INTRODUCTION
3
Retail in India
19
Retail Models and Theories of Retail Development
50
STRATEGY AND PLANNING
83
Retail Strategy
106
Summary
129
Disadvantages of Franchising 735
135
Legal Issues in Franchising in India 742
142
CREATING AND SUSTAINING VALUE
297
Servicing the Retail Customer
322
Personal Selling in Retail
336
Supply Chain Management and Logistics 76
341
Graphics and Signages
348
Retail Management Information Systems
360
74
375
Timetoserve 356
386

Retail Store Locations
145
MERCHANDISE MANAGEMENT
165
The Process of Merchandise Planning
180
Tools Used for Merchandise Planning
200
Retail Pricing and Evaluating Merchandise Performance
238
MANAGING RETAIL
255
Retail Store Operations
272
Financial Aspects of Retail and Ethics in Retail
282
Fast Food Retailing in IndiaRaising the Quality and Service Bar
401
GiliThe Making of a Super Brand
415
Big BazaarThe Route to the Indian Mass Market
423
Shoppers StopBuilding a Retail Brand
429
Recreating the Starbucks Experience
436
Survival of the Fittest?
451
NanzA Lesson to Learn From
471
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