Strategic Management: Concepts

KEY BENFIT: Designed in functional four-color, this book offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter--globalization, the natural environment, and e-commerce. Forty-one Experiential Exercises, and 41 cases are included. Topics covered include corporate culture, organizational structure, marketing concepts, financial tools and techniques, strategy implementation issues, as well as extensive coverage of global issues, concerns and idiosyncrasies. For anyone interested in the fields of Strategic Management, Strategy, and Business Policy.