Strategic Management: Awareness and Change
Cengage Learning, Mar 9, 2017 - Business planning - 650 pages
Part 1: Understanding strategy and strategic management 1. WHat is strategy and who is involved? 2. THe business model and the revenue model 3. STrategic purpose Part 2: Analysis and positioning 4. THe business environment and strategy 5. REsource-led strategy 6. THe dynamics of competition Part 3: Strategy development 7. INtroducing culture and values 8. CReating and formulating strategy: alternatives, evaluation and choice 9. STrategic planning 10. STrategic leadership and intrapreneurship: towards visionary leadership? Part 4: Strategic growth issues 11. STrategic control and measuring success 12. STrategic growth: domestic and/or international? 13. FAilure, consolidation and recovery strategies Part 5: Strategy implementation 14. STrategy implementation and structure15. LEading change 16. MAnaging strategy in the organization 17. FInal thoughts and reflections: the practice of strategy
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