Strategic Marketing Communications: New Ways to Build and Integrate Communications

PR Smith is a marketing consultant, bestselling business author and international speaker. A Fellow of CIM and the Institute of Direct and Digital Marketing, he has helped hundreds of businesses, from innovative start-ups to established blue-chip companies. He is founder of SOSTAC® Planning framework, voted in the Top 3 Business Models worldwide by the Chartered Institute of Marketing's Centenary Poll, and created the Great Sportsmanship Programme. He is a guest lecturer at Technologies University Dublin and Cardiff University. The late Chris Berry worked as a marketing manager in industrial products and also in selling consumer goods. As a marketing consultant he worked extensively in the UK and in Central Europe, where much of his work has focused on development of small businesses in Hungary. His local government work in the UK involved establishing Tottenham Business Development Centre and bringing ERDF money into North-East London. He lectured in Marketing at London Guildhall University, where he produced teaching videos with Paul Smith on a variety of Design Management topics, and he was on-screen presenter for the Marketing Multimedia Consortium. Alan Pulford is the Marketing Director of the Multimedia Marketing Consortium, visiting fellow at the Manchester Metropolitan University and Course Director and Senior Academic Adviser to the Chartered Institute of Marketing.