Survey Research

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SAGE, 2007 - Social Science - 276 pages
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This much-anticipated Second Edition presents an informative and accessible account of survey research. It guides the reader through the main theoretical and practical aspects of the subject and illustrates the application of survey methods through examples.

Thoroughly revised and updated, it presents:

- concise and analytic coverage of multivariate analysis techniques

- a brand new chapter giving theoretical and practical advice on the stages involved in constructing scales to measure attitude or personality

- an up-to-date account of using materials on the internet

- addition of concise introductions and summaries to all chapters

This book will prove to be equally useful for students conducting small research projects in the social sciences or related professional/applied areas, researchers planning systematic data collection for applied purposes and policy makers who want to understand and analyse the research with whose conclusions they are presented.

 

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User Review  - dmstraker - LibraryThing

OU required text. Not a great read. Lots of errors (see OU corrections). Read full review

Contents

What is survey research?
3
Whats the problem? Developing ideas
13
Practicalities
34
The theory of sampling
51
sampling in the real world
81
principles
101
Putting it into practice
109
Complex concepts
136
What does it all mean?
151
tabular analysis
167
Relationships and differences
181
Constructing scales
222
Reporting the results
258
References
266
Subject index
273
Copyright

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About the author (2007)

Roger Sapsford is Reader in Social Research at the University of Teesside.

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