Survey ResearchThis much-anticipated Second Edition presents an informative and accessible account of survey research. It guides the reader through the main theoretical and practical aspects of the subject and illustrates the application of survey methods through examples. Thoroughly revised and updated, it presents: - concise and analytic coverage of multivariate analysis techniques - a brand new chapter giving theoretical and practical advice on the stages involved in constructing scales to measure attitude or personality - an up-to-date account of using materials on the internet - addition of concise introductions and summaries to all chapters This book will prove to be equally useful for students conducting small research projects in the social sciences or related professional/applied areas, researchers planning systematic data collection for applied purposes and policy makers who want to understand and analyse the research with whose conclusions they are presented. |
Contents
What is survey research? | 3 |
Whats the problem? Developing ideas | 13 |
The theory of sampling | 51 |
sampling in the real world | 81 |
principles | 101 |
Putting it into practice | 109 |
Complex concepts | 136 |
What does it all mean? | 151 |
tabular analysis | 167 |
Relationships and differences | 181 |
Constructing scales | 222 |
Reporting the results | 258 |
References | 266 |
| 273 | |
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Common terms and phrases
Abbott analysis of variance answers attitudes behaviour calculate Census cent chapter chi-squared cluster sampling clusters collected comparing construct correlation coefficient count Cronbach's alpha degrees of freedom dependent discussed distribution district nurses drinkers drinking example explore extent extraversion factor analysis figures gender give given groups home helps households important income independent variables interaction interpretation interviewer kind large number level of measurement logistic regression loglinear look marital status mean measure methods observation overall person pick population possible practice precisely prediction prison probably problem procedures proportion questionnaire questions random sample randomly range reasonably regression relationship reliability respondents sampling error sampling frame Sapsford scale schedule scores selected significant social class stage standard deviation standard error statistical sum of squares survey research Table tion Trust validity women