The Art of Social Media: Power Tips for Power Users

Front Cover
Penguin Books Limited, Dec 4, 2014 - Business & Economics - 208 pages

From Guy Kawasaki, the bestselling author of The Art of the Start and Enchantment, The Art of Social Media is a no-nonsense guide to becoming a social media superstar.

By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. And there are countless pundits, authors, and consultants eager to advise you.

But there's no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, facebooking, tumbling, and much, much more. Now Guy has teamed up with his Canva colleague Peg Fitzpatrick to offer The Art of Social Media - the one essential guide you need to get the most bang for your time, effort, and money.

With more than 100 practical tips, tricks, and insights, Guy and Peg present a ground-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through the steps of building your foundation, amassing your digital assets, going to market, optimizing your profile, attracting more followers, and effectively integrating social media and blogging.

For beginners overwhelmed by too many choices, as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, "Great Stuff, No Fluff."

Guy Kawasaki, who helped make Macintosh a household name, now runs Garage Technology Ventures, a venture-capital firm. He has held his workshop, "Boot Camp for Start-ups," around the world. Kawasaki is the author of seven previous books, including Art of the Start, Enchantment and Rules for Revolutionaries.

What people are saying - Write a review

User ratings

5 stars
2
4 stars
3
3 stars
0
2 stars
0
1 star
0

LibraryThing Review

User Review  - scottjpearson - LibraryThing

Social Media entered our cultural landscape when I was in medical school. Although I dabbled in Facebook at the time, its birth surpassed me. I have been catching up ever since then. I have recently ... Read full review

LibraryThing Review

User Review  - JoniMFisher - LibraryThing

Packed with Content Guy delivers on the promise in the title. Power tips for Power users. Much to absorb and use for increasing positive visibility of a business or organization. Read full review

Other editions - View all

About the author (2014)

Guy Kawasaki is the author of twelve books, including Enchantment and Reality Check. He was previously the chief evangelist of Apple, where he worked on the original Macintosh team during the 1980s, and later became a venture capitalist and startup founder. He has a BA from Stanford University and an MBA from UCLA. He lives in the San Francisco Bay Area.

Bibliographic information