The Design of Everyday Things
First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.
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LibraryThing ReviewUser Review - ilokhov - LibraryThing
The Design of Everyday Things is an excellent work intended for anyone seeking an introduction to the fundamental principles of design. The author uses human psychology as a basis for trying to ... Read full review
LibraryThing ReviewUser Review - MartinBodek - LibraryThing
What a wonderful and fascinating discussion of the good, the bad and the ugly design of the objects we use and that surround us. To think, this was written before the advent of the tech boom. His mind ... Read full review