The Design of Everyday Things
First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.
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Review: The Design of Everyday ThingsUser Review - Jitesh - Goodreads
I was looking for a new perspective, a new way of looking at things & this book was exactly that. It talks about everyday designs that exists in all the things that we use. And it is beautiful to ... Read full review
Review: The Design of Everyday ThingsUser Review - Patrick - Goodreads
I want one of those dysfunctional kettles on my desk Read full review