The Design of Everyday Things

Front Cover
Basic Books, Sep 19, 2002 - Technology & Engineering - 257 pages
33 Reviews
First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.

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User Review  - ilokhov - LibraryThing

The Design of Everyday Things is an excellent work intended for anyone seeking an introduction to the fundamental principles of design. The author uses human psychology as a basis for trying to ... Read full review

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User Review  - MartinBodek - LibraryThing

What a wonderful and fascinating discussion of the good, the bad and the ugly design of the objects we use and that surround us. To think, this was written before the advent of the tech boom. His mind ... Read full review

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About the author (2002)

Donald A. Norman is Professor of Computer Science at Northwestern University, a former “Apple Fellow,” and a partner in the Nielsen Norman Group Consulting Firm, which consults with corporations on design. He is the author of a number of books on design, including Emotional Design and the best-selling The Design of Everyday Things. He lives in Northbrook, Illinois and Palo Alto, California.

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