The Design of Everyday Things

Front Cover
Basic Books, 2002 - Technology & Engineering - 257 pages
17 Reviews
First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.

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Review: The Design of Everyday Things

User Review  - Jitesh - Goodreads

I was looking for a new perspective, a new way of looking at things & this book was exactly that. It talks about everyday designs that exists in all the things that we use. And it is beautiful to ... Read full review

Review: The Design of Everyday Things

User Review  - Patrick - Goodreads

I want one of those dysfunctional kettles on my desk Read full review

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About the author (2002)

Donald A. Norman is Professor of Computer Science at Northwestern University, a former “Apple Fellow,” and a partner in the Nielsen Norman Group Consulting Firm, which consults with corporations on design. He is the author of a number of books on design, including Emotional Design and the best-selling The Design of Everyday Things. He lives in Northbrook, Illinois and Palo Alto, California.

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