The Dictionary of Marketing

Front Cover
Lulu.com, 2008 - Business & Economics - 291 pages
1 Review
The Dictionary of Marketing has been carefully designed to give both the expert and the student/newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.The Dictionary of Marketing contains more than 4000, A-to-Z terms and definitions covering marketing, advertising, market research, consumer behavior, marketing mix, international marketing and virtually all facets of sales and marketing operations. Key Features -Contains comprehensive collection of more than 4000 up-to-date, accurate major terms and concepts that are essential for understanding basic functions of marketing. -All entries explained in clear, simple English considering learning and memory level of both students and professionals -International entries are included to give the reader a greater awareness of the language of marketing than has been previously available
 

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Good read for students and exec.

Contents

IV
5
V
19
VI
30
VII
47
VIII
61
IX
71
X
83
XI
91
XVIII
166
XIX
175
XX
206
XXI
209
XXII
222
XXIII
262
XXIV
276
XXV
280

XII
99
XIII
116
XIV
119
XV
122
XVI
132
XVII
158
XXVI
286
XXVII
289
XXVIII
290
XXIX
291
Copyright

Common terms and phrases

Bibliographic information