The Dictionary of MarketingThe Dictionary of Marketing has been carefully designed to give both the expert and the student/newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.The Dictionary of Marketing contains more than 4000, A-to-Z terms and definitions covering marketing, advertising, market research, consumer behavior, marketing mix, international marketing and virtually all facets of sales and marketing operations. Key Features -Contains comprehensive collection of more than 4000 up-to-date, accurate major terms and concepts that are essential for understanding basic functions of marketing. -All entries explained in clear, simple English considering learning and memory level of both students and professionals -International entries are included to give the reader a greater awareness of the language of marketing than has been previously available |
Contents
About Author | 4 |
B | 19 |
30 | 61 |
F | 71 |
G | 83 |
H | 91 |
99 | 116 |
122 | 158 |
O | 166 |
P | 175 |
Q | 206 |
S | 222 |
T | 262 |
U | 276 |
V | 286 |
Common terms and phrases
abbrev achieve advertising approach attitudes attributes behavior Boston Consulting Group brand loyalty brand name budget buyer buying called campaign communication company's competitive competitors conjoint analysis consumer Corporate costs customers cycle decision demand dictionary of marketing Diffusion of Innovation discount distribution effect evaluation example factors Family Brand firm firm's forecasting function Geographical Pricing income individual industry interview inventory involved manufacturer market segment marketing activities marketing channel marketing mix marketing research measure merchandise method needs objectives offered operating organisation packaging percentage performance period person planning potential product line profit prospective purchase qualitative marketing research readership response retail sales force sales promotion salespeople salesperson sample scale seller selling Social Style specific statistical strategy supplier technique television term trade usually variables Vertical Marketing wholesaler Zone Pricing