The Dictionary of MarketingThe Dictionary of Marketing has been carefully designed to give both the expert and the student/newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.The Dictionary of Marketing contains more than 4000, A-to-Z terms and definitions covering marketing, advertising, market research, consumer behavior, marketing mix, international marketing and virtually all facets of sales and marketing operations. Key Features -Contains comprehensive collection of more than 4000 up-to-date, accurate major terms and concepts that are essential for understanding basic functions of marketing. -All entries explained in clear, simple English considering learning and memory level of both students and professionals -International entries are included to give the reader a greater awareness of the language of marketing than has been previously available |
Common terms and phrases
achieve action activities advertising Allowance alternative amount analysis approach associated attitudes attributes behavior brand buyer buying called campaign channel Close communication competitive consumer Corporate costs customers decision demand describe determine direct distribution effect error evaluation example expressed factors firm function given identify income increase individual industry influence interest interview involved major manufacturer marketing research means measure merchandise method needs objectives occurs offered operating organisation packaging particular performance period person planning position potential presentation printing product line profit promotion prospective purchase questions range referred relatively representative response retail salesperson sample scale segment selected selling share situation social specific stage statistical strategy technique term trade unit usually variables