The Luxury Market in India: Maharajas to MassesA window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and capturing the luxury rupee. Sets out to uncover strategies that will help to avoid market failure and leverage opportunities to win in India. |
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Contents
IndiasHistorical Luxury Fables | |
The Changing LuxuryLandscape | |
Sophie Maxwell 4 Real LivesReal Luxury | |
Contemporary Lustre | |
New Consumer NewLuxury Thomas RecchioneandAkash Misra | |
Delivering a Luxury Brand Experience | |
Lulu Raghavan 10 Fitting inIndia | |
The Messageand the Medium | |
Creating the Hype | |
Roasie VirqAhluwalia Part VI Indias OwnLuxury | |
Recognizing the Future | |
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Common terms and phrases
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