The Luxury Market in India: Maharajas to Masses
G. Atwal, S. Jain
Springer, Aug 29, 2012 - Business & Economics - 217 pages
A window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and capturing the luxury rupee. Sets out to uncover strategies that will help to avoid market failure and leverage opportunities to win in India.
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