The Luxury Market in India: Maharajas to Masses

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G. Atwal, S. Jain
Springer, Aug 29, 2012 - Business & Economics - 217 pages
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A window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and capturing the luxury rupee. Sets out to uncover strategies that will help to avoid market failure and leverage opportunities to win in India.
 

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Contents

List of Figures
Glyn Atwaland Soumya Jain
IndiasHistorical Luxury Fables
The Changing LuxuryLandscape
Sophie Maxwell 4 Real LivesReal Luxury
Contemporary Lustre
New Consumer NewLuxury Thomas RecchioneandAkash Misra
Delivering a Luxury Brand Experience
Lulu Raghavan 10 Fitting inIndia
The Messageand the Medium
Creating the Hype
Roasie VirqAhluwalia Part VI Indias OwnLuxury
Recognizing the Future
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About the author (2012)

ROASIE VIRQ AHLUWALIA responsible for Corporate Affairs for Genesis Luxury DOUGLAS BRYSON Professor at ESC Rennes School of Business, France HIMADRI ROY CHAUDHURI member of the marketing faculty at International Management Institute Kolkata, India SUDEEP CHHABRA Consultant to Suneet Varma Design Pvt Ltd SUSHANTA DAS Senior Manager for Process Improvement at DFS in Hong Kong (LVMH) RAHUL KAPOOR Co-founder of Excedo Luxuria, India SHAZIYA KHAN Executive Planning Director and Vice President at JWT Mumbai, India SOPHIE MAXWELL Insight Director at International design agency Pearlfisher KINJAL MEDH Chief Operating Officer of Cogito Consulting, India PRIYA MENON Brand Director at Added Value UK AKASH MISRA Senior Associate Consultant at Ninah Consulting, India MELANIE PUDDICK Brand Director at Added Value UK LULU RAGHAVAN Country Director of the Mumbai office of Landor Associates, India THOMAS RECCHIONE Asia Director of Ninah Consulting, the financial and management consultancy of Publicis Groupe PRASHANT SAXENA Associate Director at Agility Research & Strategy, Singapore DHEERAJ SINHA Regional Planning Director, Asia at Bates ASHOK SOM Associate Dean of Global MBA and founder of the India Research Center at ESSEC Business School, France