The Psychology of Advertising: A Simple Exposition of the Principles of Psychology in Their Relation to Successful Advertising |
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action adver advertising pages American animal answers appear Armour & Co Arrow Collars artistic Atlantic Monthly attention Average number beautiful better books and periodicals business and professional Buster Brown cent Chicago coffee coupons crease daily dealer desire effect fact feel firms FREDERICK Low G. P. Putnam's Sons glance golden section habit half-page advertisements idea illustration instinct interest International Textbook Co Ivory Soap JAP-A-LAC large number lines look magazine MAGAZINE CIRCULATION ment method mind modern Nabisco nature NEWSPAPER ADVERTISING number of mentions observed papers Pears persons piano pleasing pleasure pork possible customer preferred present PSYCHOLOGY purchase quarter-page question reader reading advertisements rectangle reproduced advertisement Review secured seems seen small advertisements space STREET RAILWAY ADVERTISING Street Railway Journal SUCCESSFUL ADVERTISING suggestion symmetry sympathy taste things thought tion tisement tising total number Triscuit turkey vertisement Wheatlet York zine
Popular passages
Page 53 - Why does the maiden interest the youth so that everything about her seems more important and significant than anything else in the world? Nothing more can be said than that these are human ways, and that every creature likes its own ways, and takes to the following them as a matter of course.
Page 52 - Instinct is usually defined as the faculty of acting in such a way as to produce certain ends, without foresight of the ends, and without previous education in the performance.
Page 54 - It takes, in short, what Berkeley calls a mind debauched by learning to carry the process of making the natural seem strange, so far as to ask for the why of any instinctive human act.
Page 54 - To the metaphysician alone can such questions occur as : Why do we smile, when pleased, and not scowl? Why are we unable to talk to/ a crowd as we talk to a single friend *? Why does a particular maiden turn our wits so upside down?
Page 53 - Now, why do the various animals do what seem to us such strange things, in the presence of such outlandish stimuli! Why does the hen, for example, submit herself to the tedium of incubating such a fearfully uninteresting set of objects as a nestful of eggs, unless she have some sort of a prophetic inkling of the result! The only answer is ad hominem.
Page 108 - we inwardly cry, ' though the heavens fall.' " There is a fourth form of decision, which often ends deliberation as suddenly as the third form does. It comes when, in consequence of some outer experience or some inexplicable inward change, we suddenly pass from the easy and careless to the sober and strenuous mood, or possibly the other way. The whole...
Page 54 - ... crowd, of course we love the maiden, that beautiful soul clad in that perfect form, so palpably and flagrantly made from all eternity to be loved...
Page 106 - The first may be called the reasonable type. It is that of those cases in which the arguments for and against a given course seem gradually and almost insensibly to settle themselves in the mind and to end by leaving a clear balance in favor of one alternative, which alternative we then adopt without effort or constraint.
Page 69 - Love is an instinct stronger in woman than in man, at least in the early childhood of its object. I need do little more than quote Schneider's lively description of it as it exists in her : " As soon as a wife becomes a mother her whole thought and feeling, her whole being, is altered. Until then she had only thought of her own well-being, of the satisfaction of her vanity ; the whole world appeared made only for her ; everything that went on about her was only noticed so far as it had personal reference...
Page 53 - Why do men always lie down, when they can, on soft beds rather than on hard floors? Why do they sit round the stove on a cold day?