The Regenerative Business: Redesign Work, Cultivate Human Potential, Achieve Extraordinary Outcomes
Forewords by: Cheryl Y. Kiser, Babson College & Michiel Bakker, Google
Courageous leaders today are calling for a disruptive yet effective way of working: one that unlocks significant new levels of innovation, delivers enduring financial results, and creates exceptional customer loyalty while simultaneously building human capacity to contribute to on-going positive change. The good news is there is a proven, but infrequently taken, path.
Through a fundamentally contrasting paradigm, Carol Sanford shows leaders why today's so-called business "best practices" undermine success-and then, how to transform their business into something so flexible, so innovative, so developmental, it becomes virtually non-displaceable in the market.
The Regenerative Business is built by connecting every person in the business to the "essential core" of that business - its unique foundation for innovation and market power. This provides the fulcrum for an organizational culture that embraces the internal destabilization and discomfort that comes with responding creatively to the unfamiliar. The payoff for doing so is a motivated and innovative workforce that is prepared to take a business to the top of its industry - and stay there.
Carol's work focuses on what fundamentally fuels the organization: the capacity and capabilities of the people within it and the design of work to empower them. She defines these for readers and shows that when these are internally developed, you change who people are and what they are able to take on, which she calls "promises beyond able-ness." She shows through many cases drawn from her work that by implement this all-encompassing way of working, businesses are able to have a positive impact beyond the bottom line, to the broader marketplace and the communities in which they operate.
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Reviewed by Gisela Dixon for Readers' Favorite
The Regenerative Business: Redesign Work. Cultivate Human Potential. Achieve Extraordinary Outcome by Carol Sanford is a non-fiction book on business practices and how to innovate and reinvent a business onto a long-term, sustainable path that helps both people and society. The Regenerative Business is designed for companies or organizations that are looking to completely reinvent themselves inside and out for a radical shift in practices and outcome. The book is divided into many chapters and sub-sections that dive into topics such as developing people, eliminating toxic business practices, innovation regarding how work is accomplished, Work Design and its various phases, and much more. There are also solid case studies and examples that Carol has provided from her own experience in the field working with these companies. The questions at the conclusion of chapters are thought-provoking and the book also provides a detailed notes section at the end with references.
I think that innovation and regeneration is key for any organization in today’s fast-paced and rapidly changing world, and this is what the book is about. The Regenerative Business approaches the topic from all angles and I especially appreciated the focus on people or employees and their development into active participants in this process from a ground-up level. Carol Sanford speaks from experience and clearly knows what she’s talking about, and her writing style is concise and clear without being dry. For any entrepreneur or person looking to learn the tools to transform a business, this is a good book.