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The Background of the Advertising Appropriation
The Percentage Method
in The UnitofSales Method
11 other sections not shown
adver advertiser's advertising agency advertising ap advertising appropriation advertising budget advertising department advertising expenditure advertising expense advertising manager advertising medium Allen Murphy answer appro Association of National base figure basis budgetary control business conditions CHAPTER classification competitive contract copy coupon Data dealers determining the advertising direct mail distribution duction executive EXHIBIT factors factors of production firm firm's funds given increase indicate individual mail-order manufacturer material ment merchandise method of determining National Advertisers necessary objective and task Papar particular partment percentage figure percentage method period plans possible priation Printers propriation purchase question questionnaire radio retail rience sales and advertising sales department sales or profits sales promotional sales volume sample satisfactory secure selling spend spent sumer task method test campaigns tion tiser tising appropriation trading areas unit-of-sales method usually vertising volume of sales