The Psychology of Attitudes

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Harcourt Brace Jovanovich College Publishers, 1993 - Psychology - 794 pages
This text is a comprehensive advanced level textbook designed for courses in the psychology of attitudes and related studies in attitude measurement and social cognition. Written by two eminent scholars in the field, the book has comprehensive coverage of classic and modern research.

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Contents

The Nature of Attitudes
1
The Cognitive Affective and Behavioral Analysis of Attitudes
10
Attitudes As Schemas
18
Copyright

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