The Psychology of AttitudesThis text is a comprehensive advanced level textbook designed for courses in the psychology of attitudes and related studies in attitude measurement and social cognition. Written by two eminent scholars in the field, the book has comprehensive coverage of classic and modern research. |
Contents
Preface | 1 |
The Cognitive Affective and Behavioral Analysis of Attitudes | 10 |
Attitudes As Schemas | 18 |
Copyright | |
54 other sections not shown
Common terms and phrases
Abelson Ajzen analysis argued argument quality assessed associated attitude change attitude object attitude-behavior attitudinal attributes balance theory behavior beliefs Cacioppo Chaiken Chapter classical conditioning cognitive dissonance cognitive processes cognitive response communication concept consistent context correlations counterattitudinal cues discussion dissonance theory Eagly effects elaboration likelihood elaboration likelihood model evaluative example expectancy-value Experimental Social Psychology experiments exposure favorable Fazio Festinger Fishbein function Greenwald Guttman scale heuristic heuristic-systematic Hovland hypothesis impact important induced inferences Insko intentions interpretation issue Janis Journal of Experimental Journal of Personality Likert scaling manipulations McGuire mediate mere exposure effects message content motivation negative normative one's paradigm people's perceived Personality and Social persuasive arguments persuasive messages Petty positive prediction reactance reasoned action recipients relation relevant scale values self-perception theory Sherif sleeper effect social influence social judgment social judgment theory Social Psychology stimuli structure studies subjects systematic processing tion validity variables Zajonc Zanna