Think Bigger: Developing a Successful Big Data Strategy for Your Business

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American Management Association, 2014 - Business & Economics - 278 pages
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Every day, an increasing amount of our movements, transactions, and choices are becoming digitized and stored up into what has become known as "big data"--revolutionizing the way we do business today. And it's all there for your company to strategically utilize for giant profits! But where to begin?Think Bigger provides a roadmap for organizations looking to develop a profitable big data strategy. Sharing best practices from companies that have implemented a big data strategy including Walmart, InterContinental Hotel Group, Walt Disney, and Shell, this must-have resource for any business not wanting to fall far behind the competition covers the most important big data trends affecting organizations, as well as crucial types of analyses. Big data is changing the way businesses--and even governments--are operated and managed. And now, you too can revolutionize your business by learning how to properly employ the vast amount of digitalized information that is already available to you.

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About the author (2014)

Mark van Rijmenam is Co-founder and CEO of Datafloq. Datafloq is the One-Stop Shop for Big Data, creating the Big Data ecosystem by connecting all stakeholders within the global Big Data market. He is an entrepreneur, a well thought after international public speaker and a Big Data strategist. He gives advice to major organization on how to develop and implement a Big Data strategy. He is co-founder of 'Data Donderdag' a bi-monthly (networking) event in The Netherlands on Big Data to help organizations better understand Big Data.

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