Toward a Model of Consumer Decision Making

able action activities actor advertising analysis Applied approach assume attempt attitude attributes basic Berkeley brand building buying CALIFORNIA LIBRARY Chapter choice coefficient components comprehensive conceptualization concerned Concluding consider considerations consumer behavior consumer decision processes consumer's defined dependent derive described determined developed discussion dispositions dynamic economic effect empirical environment equation equilibrium example experiments external fact field final findings flow chart forces function given goal important increase individual influence instance interaction interest internal interpretation lead limited marketing means mechanism morphological motives nature notice notion observe offer original particular personality phenomenon possible postulates preferences presented Press problem psychological purchase rational relations relevant respect result role scheme seen social specific stimulus suggested summarize theory tion underlying understanding UNIVERSITY OF CALIFORNIA variables York