Understanding Attitudes and Predicting Social BehaviorThis book is concerned with the prediction and understanding of human behavior. To solve applied problems and make policy decisions it is often necessary to forecast or predict people's behaviour. Predictions may involve such diverse questions as the number of children people will have, whether or not they will buy a car in the next year, for whom they will vote in a given election. In many instances, the goal goes beyond prediction and attempt to influence or change behaviour. |
What people are saying - Write a review
We haven't found any reviews in the usual places.
Contents
A HISTORICAL PERSPECTIVE | 13 |
How to Define and Measure Behavior | 28 |
ACTION TARGET CONTEXT AND TIME | 34 |
Copyright | |
27 other sections not shown
Other editions - View all
Common terms and phrases
action actual alternative appeal approach arguments asked assess assumed attempts attitudes attitudes and subjective attitudinal attributes become birth control brand buying candidate career chapter choice components concerning consequences considerations considered consistent context correlation correspondence criterion decisions determinants dieting differential direct discussion effects election evaluations example expected explain external variables extremely factors favorable findings given groups havior identify important increase indicate individuals influence intentions interest lead less measure motivations to comply negative normative beliefs Note nuclear object observed obtained outcomes party perform performing the behavior person physical activity pills positive possible predict present question reasoned referents relation relative respect respondents result salient beliefs scale score seen shows signing single slightly smoking social specific subjective norms Table theory tion traditional underlying understanding unlikely voters voting weight woman women
References to this book
Bibliographic information
| Title | Understanding Attitudes and Predicting Social Behavior |
| Authors | Robert L. Heilbroner, Icek Ajzen, Martin Fishbein, Lester C. Thurow |
| Edition | 3, illustrated |
| Publisher | Prentice-Hall, 1980 |
| Original from | the University of Michigan |
| Digitized | 23 Jul 2008 |
| ISBN | 0139364358, 9780139364358 |
| Length | 278 pages |
| Export Citation | BiBTeX EndNote RefMan |