Understanding Attitudes and Predicting Social Behavior
This book is concerned with the prediction and understanding of human behavior. To solve applied problems and make policy decisions it is often necessary to forecast or predict people's behaviour. Predictions may involve such diverse questions as the number of children people will have, whether or not they will buy a car in the next year, for whom they will vote in a given election. In many instances, the goal goes beyond prediction and attempt to influence or change behaviour.
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A HISTORICAL PERSPECTIVE
SINGLE ACTIONS VERSUS BEHAVIORAL CATEGORIES
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action actual alternatives appeal approach arguments asked assess assumed attempts attitudes attitudes and subjective attitudinal attributes birth control brand buying candidate career chapter choice communication components concerning consequences consider considerations consistent consumer context correlation correspondence criterion decisions determinants dieting differential direct discussion effects election evaluations example expected explain external variables extremely factors favorable findings Fishbein given groups havior identification important increase indicate individuals influence intentions interest involved lead less measure method Michigan motivations to comply negative normative beliefs Note nuclear object observed obtained outcomes party perform person pills positive possible predict present question reasoned referents relative respect respondents result salient beliefs scale score seen shows signing single slightly neither slightly smoking social specific subjective norms Table theory tion underlying understanding unlikely voters voting weight women
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Motivating Humans: Goals, Emotions, and Personal Agency Beliefs
Martin E. Ford
Limited preview - 1992