DIGITAL MARKETING Tools, Techniques & It’s Aspects - An integrated approach on online marketing

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Blue Rose Publishers, Nov 15, 2021 - Business & Economics - 166 pages

In this fast-changing world, digital format is working well. Concerted efforts have been made

to balance the theory and best examples of digital marketing and social media tool and

techniques. Our lives have been transformed by Digital Marketing, it has also impacted each

sector from industry to agriculture.

The online presence of business is gaining more attention than brick & mortar methods. Also

to reach customers in large number this Digital Marketing is helping more. This all has been

brief in the book.

 

Common terms and phrases

About the author (2021)

Dr. RITIKA MALIK

Dr. Ritika Malik has 10 + years of experience in teaching, research and consulting in the area of

General Management and Marketing management. She is Editor of Book “Emerging Trends in

Science, Engineering and Management”. She is author of Contemporary Topical Book on

Mobile Marketing. She had published 20+ research papers/articles in repute journals and 10+

Research Papers in Edited Books. She is currently working with Bharati Vidyapeeth Deemed to

be University, Delhi as an Assistant Professor

Ms. RITIKA AGGARWAL

Ms. Ritika Aggarwal has 10 + years of corporate experience. She is currently working as

Visiting Faculty with Bharati Vidyapeeth Deemed to be University, Delhi. She has presented

various research papers in National & International Conferences and has published her research

articles in various reputed journals & edited books. Her passion for writing has led her to write

this book.

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