Preface to Critical Reading |
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Page 12
Richard Daniel Altick. Connotations in Advertising If advertising copywriters were less skillful masters of word connota- tions , we should spend far less money than we do on the products they recommend . They know how to cultivate our ...
Richard Daniel Altick. Connotations in Advertising If advertising copywriters were less skillful masters of word connota- tions , we should spend far less money than we do on the products they recommend . They know how to cultivate our ...
Page 347
... advertising than a small company . Ignoring the fact that it is advertising that helps small companies grow big . . . companies like Polaroid , Xerox , Sony and dozens more who have taken on the giants in the marketplace and won their ...
... advertising than a small company . Ignoring the fact that it is advertising that helps small companies grow big . . . companies like Polaroid , Xerox , Sony and dozens more who have taken on the giants in the marketplace and won their ...
Page 359
Richard Daniel Altick. INDEX propaganda . See advertising , political vulgarisms , 60. advertising , use of connotations in , 12-14 ; use of language of audience in , 13 , 68-69 ; use of prose rhythm in , 238- 240 allusions , importance ...
Richard Daniel Altick. INDEX propaganda . See advertising , political vulgarisms , 60. advertising , use of connotations in , 12-14 ; use of language of audience in , 13 , 68-69 ; use of prose rhythm in , 238- 240 allusions , importance ...
Contents
Denotation and Connotation | 1 |
Diction | 55 |
Other Determinants of Tone | 130 |
Copyright | |
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Common terms and phrases
advertising allusions American analogy appear argument attitude audience better called clichés common conclusion connotation context course critical death device diction dictionary E. B. White effect emotional English essay euphemisms example Exercises experience expression eyes fact false dilemma feeling H. L. Mencken hand human ideas implied inductive reasoning jargon kind language literature living loaded language look Lytton Strachey magazine Major premise McMurdo Station meaning ment metaphor mind nature never newspapers nouns opinion paragraph passage periodic sentence person phrases poem political prose purpose question quick pride quoted reader reason reference rhythm Sean O'Casey sense sentence simple slang sound speaker speech statement student style suggest syllogism symbols talk teacher television things thought tion tone true truth University verb vocabulary William Faulkner words writing Yorker