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This book is great at explaining why a lot of small businesses never make the jump from small, self-employed operations to big corporations. Learning lots from it so far, and finding out what my own dominant persona is between "The Technician, The Entrepreneur and The Manager".
While the central tenet of the book leans heavily on "creating a system for your business to be awesome", and while I agree that a system indeed has to be created, I found myself cringing quite a few times every time the "image" of a system comes into my mind. That's because our encounter with this business systems -- complete with the "scripted spiels" advice that is repeated several times in the book -- has largely been negative.
Far too many times I've heard of a script being applied to me that makes totally no sense in the context of the problem I'm trying to solve, whether it's a support call for my bank, credit card, web host, or other products. These companies have "the system" that Michael Gerber seems to worship so much -- but they simply turn me off in knowing that a robotic scripted spiel is being applied to me.
 

Review: The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

User Review  - Kellye Bojorquez - Goodreads

Maybe I'm being unfair. Maybe, because I'm a writing teacher, this book bothered me more than it should have. To be fair, there are some good (though not groundbreaking) business ideas here, mostly ... Read full review

Review: The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

User Review  - Danielle - Goodreads

This book was really long winded with few key insights as to the role a technician, manager and owner should play within a business. Read full review

Review: The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

User Review  - Mark Williamson - Goodreads

The first half of this book I found very frustrating, since what is said over 130 pages could have been said in 10 pages. But after that the second half has useful strategy advice on how to build an enterprise. Read full review

Review: The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

User Review  - Goodreads

The first half of this book I found very frustrating, since what is said over 130 pages could have been said in 10 pages. But after that the second half has useful strategy advice on how to build an enterprise. Read full review

Review: The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

User Review  - Goodreads

Off the bat `E-Myth Revisited` offers some good advice about the reality of starting your own business. Some insights to how to organise your business, think about your role in respect to the business ... Read full review

Review: The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

User Review  - Tom Lous - Goodreads

Off the bat `E-Myth Revisited` offers some good advice about the reality of starting your own business. Some insights to how to organise your business, think about your role in respect to the business ... Read full review

Review: The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

User Review  - Goodreads

So many words to say a few truths of best business practices. Helpful, sure, but I'd rather have my time back. That commodity--time--is often advertised for sale but is never really available in large ... Read full review

Review: The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

User Review  - Steve - Goodreads

So many words to say a few truths of best business practices. Helpful, sure, but I'd rather have my time back. That commodity--time--is often advertised for sale but is never really available in large ... Read full review

Review: The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

User Review  - Mckinley - Goodreads

Read the E-Myth Manager, this one is updated (?) version with more padding. The E-Myth (Entrepreneurial Myth) : businesses are started by entrepreneurs for profit; however in reality businesses are ... Read full review


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