New Products: The Key Factors in Success

Front Cover
American Marketing Association, 1990 - Business & Economics - 52 pages
This monograph will help you answer the question, “What makes a new product a success? This book reports the results of an extensive study into industrial product innovation. The study, NewProd III, covers over 100 companies and 200 new products. The current report integrates the findings of this study into actionable results and translates them into managerial implications.

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