Return on Engagement: Content Strategy and Web Design Techniques for Digital MarketingIn the world of web design, if one wants to create a successful web site, one needs an effective content strategy. Return on Engagement shows web designers and developers how to implement an effective content strategy and how to stay ahead in the rapidly changing industry of web design. It presents best practices in terms of web design through a marketing function: content strategy, SEO, social media marketing, and success measurement to help web designers implement a strategy that ensures success for the site they are building. Return on Engagement shows web designers and developers how to not just design an aesthetically pleasing, functional website. This book shows those professionals how to implement marketing strategies and analysis into their website, thus ensuring its success. Nearly 3 years since the previous edition published, new best practices have been formed. Tools in which web developers use to analyze website metrics have advanced. New social media networks and communities have cropped up. New research in how audiences read and receive content has been done, subsequently refining best digital marketing practices. Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources to help measure marketing viability of web properties. |
From inside the book
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Set the stage for effective analysis by choosing Key Performance Indicators,
targets, and segments before you begin creating content. When the performance
data comes in, you«ll have a plan in place to make your two key decisions: What
...
Content Strategy and Web Design Techniques for Digital Marketing Tim Frick,
Kate Eyler-Werve. Twitter. Figure 1.14 Figure 1.15 7. Key Performance Indicators
KPIs, or key performance.
KPIs, or key performance indicators, live up to their name: they indicate whether
or not an initiative is succeeding in its goal. You can and should measure a range
of things for your website and digital campaigns, but when planning your overall
...
... Content Hypothesis Key Performance |ridicators Targets Segments Drive
community campaigns supporting bike lane ... Objectives Website Goals Target
Audience Goals Content Hypothesis Key Performance Indicators Targets
Segments ...
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Contents
SEO and Content Strategy | |
An Integrated Approach | |
Measurement Strategy | |
Writing for the | |
Producing Web Video | |
Content and Social Networks | |
Creating Usable Designs | |
Climate Rides Pedal Power Index | |
Other editions - View all
Return on Engagement: Content, Strategy and Design Techniques for Digital ... Tim Frick Limited preview - 2013 |
Return on Engagement: Content, Strategy and Design Techniques for Digital ... Tim Frick Limited preview - 2013 |
Common terms and phrases
Bibliographic information
| Title | Return on Engagement: Content Strategy and Web Design Techniques for Digital Marketing |
| Authors | Tim Frick, Kate Eyler-Werve |
| Edition | 2, revised |
| Publisher | CRC Press, 2014 |
| ISBN | 113501292X, 9781135012922 |
| Length | 258 pages |
| Subjects | › › Computers / Web / Design |
| Export Citation | BiBTeX EndNote RefMan |