...And the Clients Went Wild!, Revised and Updated: How Savvy Professionals Win All the Business They Want

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John Wiley & Sons, Dec 27, 2011 - Business & Economics - 288 pages
Combine social media with traditional marketing techniques for breakthrough results!

While social media is doing much to change the marketing landscape, it doesn't mean you have to take an either/or approach between it and more traditional methods. And the Clients Went Wild! gives you the tools to take an eclectic approach and pick the best, most wildly successful marketing methods—traditional, online, or both—to win at a given marketing goal. And, whether by means of Facebook, Twitter, streaming video, or by old-fashioned word of mouth, public relations, or personal sales skill, the goal is to win, right?

  • Find real-life examples of success from some of today's best businesses
  • Shows how to integrate and benefit from both traditional and new marketing methods
  • Uses the proven business growth strategy Red Zone Marketing® as a central concept
  • Author has proven the concepts successful in her work for numerous major clients

Don't throw out tried and true marketing techniques just for the sake of the new. Do what works! Perfect your marketing mix and win with And the Clients Went Wild!

 

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Contents

Contents
4
Focus Your Marketing
20
CHAPTER 15
35
Go Viral Create Memorable
72
Notes
255
Copyright

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About the author (2011)

MARIBETH KUZMESKI, MBA, is the founder of Red Zone Marketing, Inc., which consults to Fortune 500 firms on strategic marketing planning and business growth. A frequent national media contributor and international speaker, Maribeth shares her research and case studies on what is working today in sales and marketing. She has a degree in journalism from Syracuse University and an MBA from The George Washington University. Maribeth lives in the Chicago, Illinois, area with her husband and two teenagers.

www.RedZoneMarketing.com

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