Relationship Marketing: Successful Strategies For The Age Of The Customer

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Basic Books, May 21, 1993 - Business & Economics - 256 pages
From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate—and own—the market in the Age of the Customer.

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Contents

Chapter
1
Chapter 4
55
Chapter 9
141
Copyright

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About the author (1993)

Regis McKenna is the founder and chairman of Regis McKenna, Inc., an international marketing consulting firm headquartered in Palo Alto, California, He is also a general partner at Kleiner Perkins Caufield & Byers, a leading U.S. venture capital firm. He is an advisor to the Stanford Graduate School of Business and to the School of Government; a trustee at Santa Clara University; and a director for many private and public companies. He lectures extensively at universities and industry conferences worldwide.

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