The Creative Priority: Driving Innovative Business in the Real World
Hirshberg describes how Nissan Design International produced a culture which fostered innovation, enabling the author's team to produce designs for cars for Nissan and Ford, computers, golf clubs, yachts, ski boots and medical instruments. Demonstrates how to manage creative people and foster creativity at work.
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The Creative Priority: Putting Innovation To Work In Your Business
No preview available - 1999