INTERNATIONAL BUSINESS: TEXT AND CASES

This widely adopted text, now in its Fifth Edition, continues to provide in-depth coverage of the multidimensional aspects of international business. In this edition, much of the data and information is updated throughout the text. Professor Francis Cherunilam, with his expertise and vast experience in the field of international business, gives a masterly presentation of the subject in its many splendoured forms. The text is enriched with references to Indian situations and examples though not diverting from the international perspective. Many Case Studies given in the book further enhance the value of the text which should be treasured by the students of management and practising managers and all those who have an abiding interest in international business. WHAT IS NEW TO THIS EDITION : • Incorporates latest and uptodate information and data on the areas covered. • Quite a few tables have been replaced to give latest information.