Platform: Get Noticed in a Noisy World

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HarperCollins Leadership, May 21, 2012 - Business & Economics - 288 pages

How do you turn your social media accounts into viable business opportunities? Michael Hyatt has the blueprint.

Michael Hyatt learned to use his social media platform as the foundation for his own successful writing, speaking, and business coaching practice. In this straightforward how-to, he offers down-to-earth guidance on crafting an effective and meaningful online platform.

In Platform, you will learn how to:

  • Extend your influence, monetize it, and build a sustainable career.
  • Get noticed and start earning money in an increasingly noisy world.
  • Learn to amplify, update, polish, and organize your content for success.

Platform goes behind the scenes into the world of social media success. You’ll discover what bestselling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to gain contacts, connections, and followers and win customers in today’s crowded marketplace.

With proven strategies, easy-to-replicate formulas, and practical tips, this book makes it easier, less expensive, and more possible than ever to stand out from the crowd and launch a business.

 

Contents

Prepare to Launch
31
Build Your Home Base
67
Expand Your Reach
125
Engage Your Tribe
191
Take the First Step
217
Comply with the FTC Guidelines
219
Post Ideas for Novelists
225
Resources
229
Notes
233
Acknowledgments
249
About the Author
251
Index
253
Contact Michael
261
Copyright

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About the author (2012)

Michael Hyatt is an author, blogger, speaker, entrepreneur, and the former chairman and CEO of Thomas Nelson Publishers. He is a bestselling author whose books includes The Millennium Bug, Y2K: The Day the World Shut Down, Invasion of Privacy, Living Forward, Platform: Get Noticed in a Noisy World, and Your Best Year Ever: A 5-Step Plan for Achieving Your Most Important Goals.

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