Indian Fashion: Tradition, Innovation, Style

Front Cover
Bloomsbury Publishing, Dec 18, 2014 - Design - 216 pages
Fashion in India is distinctly unique, in its aesthetics, systems, designers and influences. Indian Fashion is the first study of its kind to examine the social, political, global and local elements that give shape to this multifaceted center. Spanning India's long historical contribution to global fashion to the emergence of today's vibrant local fashion scene, Sandhu provides a comprehensive overview of the Indian fashion world. From elite high-end to street style of the masses, the book explores the complex realities of Indian dress through key issues such as identity, class, youth and media.

This ground-breaking book does not simply apply western fashion theory to an Indian context, but allows for a holistic understanding of how fashion is created, worn, displayed and viewed in India.

Accessibly written, Indian Fashion will be a fantastic resource for students of fashion, cultural studies and anthropology.
 

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Contents

Indian Fashion
1
2 A Brief History of Dress Difference and Fashion Change in India
25
3 Contemporary Fashion Practice in Urban India
49
ReFashioning India from Bollywood to Street
73
The Image and Ideals of Fashion in Indian Magazines
101
Crafting Couture and HighFashion for India
125
Wrapping it up
161
Bibliography
171
Index
183
Plate Section
191
Copyright

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About the author (2014)

Arti Sandhu is Associate Professor of Fashion Design at Columbia College Chicago, USA

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