Business Research Methods:Pearson Education India, 2011 - 792 pages Business Research Methods provides students with the knowledge, understanding and necessary skills to complete a business research. The reader is taken step-by-step through a range of contemporary research methods, while numerous worked examples an |
Contents
| 1 | |
Research Design Formulation | 41 |
Sources and Collection of Data | 123 |
Data Analysis and Presentation | 207 |
Result Presentation | 697 |
Appendices | 717 |
Glossary | 739 |
| 753 | |
| 757 | |
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advertisement alternative hypothesis ANOVA box will appear brand business research Centre for Monitoring Chapter click OK cluster analysis coefficient column computed conducting confidence level conjoint analysis consumer correlation customers data analysis data collection decision degrees of freedom determine dialog box discriminant analysis discussed distribution employees explanatory variables F statistic factor analysis fieldwork Friedman test hypothesis testing income independent variable India level of significance linear mean square measure method million rupees Minitab output multidimensional scaling multiple regression Mumbai null and alternative null hypothesis observation obtained ofthe output for Example perceptual map plot problem procedure profit after tax questionnaire questions random sample randomly selected regression analysis regression model residuals respondent respondent’s sample data sample mean scores screen Figure secondary data shown in Figure SPSS SPSS output standard deviation Step sum of squares survey test statistic tion validity variance z-test