If Aristotle Ran General Motors: The New Soul of Business

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Macmillan, Nov 15, 1998 - Business & Economics - 240 pages
Since its hardcover publication in 1997, If Aristotle Ran General Motors has been one of the year's most talked about books, not only in the United States but around the world, where it has been translated into many languages. Author Tom Morris has emerged as one of America's most popular motivational speakers, bringing his inspirational message of ancient wisdom in modern business to thousands of employees at major companies like AT&T and Merrill Lynch. In 1998 Morris will give more than 100 keynote speeches at corporate seminars to further establish If Aristotle Ran General Motors as a must-read for anyone doing business today.
 

Selected pages

Contents

Business Excellence and the Human Quest
3
The Intellectual Dimension at Work
25
Truth and Lies
39
The Truth About Excellence A Powerful Idea
48
The Aesthetic Dimension at Work
69
Creativity and the Meaning of Life
85
The Beauty of Business
100
The Moral Dimension at Work
115
The Challenge of Ethical Action
126
Wisdom Virtue and Corporate Strength
148
The Spiritual Dimension at Work
169
Uniqueness and Union
179
Usefulness and Understanding
196
Creating Corporate Excellence
208
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About the author (1998)

Tom Morris was a professor of philosophy at Notre Dame for fifteen years. Since leaving Notre Dame in 1994, he has gone on to become one of the most sought-after motivational speakers in the country. Each year he is invited to give keynote addresses at major gatherings of executives at hundreds of the leading companies around the world. The author of True Success: A New Philosophy of Excellence, he is also chairman of the Morris Institute for Human Values in Wilmington, North Carolina, where he makes his home.

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