Content analysis: an introduction to its methodology
Since the publication of the first edition of Content Analysis: An Introduction to Its Methodology, the textual fabric in which contemporary society functions has undergone a radical transformation namely, the ongoing information revolution. Two decades ago, content analysis was largely known in journalism and communication research, and, to a lesser extent, in the social and psychological sciences. Today, content analysis has become an efficient alternative to public opinion research a method of tracking markets, political leanings, and emerging ideas, a way to settle legal disputes, and an approach to explore individual human minds. The Second Edition of Content Analysis is a definitive sourcebook of the history and core principles of content analysis as well as an essential resource for present and future studies. The book introduces readers to ways of analyzing meaningful matter such as texts, images, voices that is, data whose physical manifestations are secondary to the meanings that a particular population of people brings to them. Organized into three parts, the book examines the conceptual and methodological aspects of content analysis and also traces several paths through content analysis protocols. The author has completely revised and updated the Second Edition, integrating new information on computer-aided text analysis. The book also includes a practical guide that incorporates experiences in teaching and how to advise academic and commercial researchers. In addition, Krippendorff clarifies the epistemology and logic of content analysis as well as the methods for achieving its aims. Author Klaus Krippendorff discusses three distinguishing characteristics of contemporary content analysis: that it is fundamentally empirically grounded, exploratory in process, and predictive or inferential in intent; that it transcends traditional notions of symbols, contents, and intents; and that it has been forced to develop a methodology of its own, one that enables researchers to plan, execute, communicate, reproduce, and critically evaluate an analysis independent of the desirability of its results. Intended as a textbook for advanced undergraduate and graduate students across the social sciences, Content Analysis, Second Edition will also be a valuable resource for practitioners in a variety of disciplines.
What people are saying - Write a review
We haven't found any reviews in the usual places.
Uses and Inferences
Components of Content Analysis
15 other sections not shown
Other editions - View all
abductive inferences accounts agreement analysts need analytical constructs answers applied available texts Berelson body of text Boolean CATA software Chapter character strings Cluster sampling clustering co-occurrences coders coding coefficient communication concepts concerning content analysis context units correlations data language defined developed dictionary disagreement discuss documents evaluative evidence example face validity Figure frequencies function Gerbner identify indices individual inferences interactions interest interpretations issues kinds Klaus Krippendorff Krippendorff KWIC lemmatization linguistic logic mass-media matrix meanings measure memetic messages methods metric newspaper nominal data observers particular phenomena political population predictive procedures programs qualitative readers recording units reference relevant reliability data research questions sampling theory sampling units semantic differential scales semantic network semantic validity sentences Snowball sampling social speech standards statistical techniques television text analysis text searches textual units theory tions units of text users values variables words