Relationship Marketing: Successful Strategies For The Age Of The Customer

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Basic Books, Dec 4, 1991 - Business & Economics - 242 pages
The creator of highly successful campaigns for companies such as Intel and Apple Computers, Inc. expands on the concepts developed in his bestselling The Regis Touch. As he redefines the role of marketing, McKenna also provides a wealth of stories, insights, and advice intended to help readers achieve their ultimate goal: to own the market.

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Contents

Chapter 2
21
Chapter 3
43
Chapter 5
71
Copyright

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