Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management
With careful attention and hard work, even average citizens can oversee sophisticated, state-of-the-art political campaigns. Those who try will find no aid more valuable than this book. Bringing to bear both academic and professional experience, Shea and Burton present a lively, comprehensive exploration of cutting-edge political campaign management. They cover every aspect of present-day political campaigning, from understanding the context of a particular campaign (national trends, the media market, demographic research, etc.) to strategic thinking and specific voter contact techniques that work. These techniques include tactical use of fundraising, paid media, free media--including the Internet--and get-out-the-vote drives. Throughout the text, the authors present up-to-date analysis, peppered with examples from national, state, and local campaigns. Campaign Craft is a comprehensive guide to modern electioneering--a must read for candidates and political activists, scholars, researchers, and all those interested in knowing how to run modern, high-tech campaigns. |
From inside the book
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... House , Senate , and statewide races boost public interest and send people to the polls . Almost all states reserve odd years for municipal and judicial offices . Without high - profile campaigns , few people go to the polls . Special ...
... House of Representatives nearly doubled in the past two decades . In the early 1980s , an " expensive " House race might cost of about cross the $ 1 million . In the 2004 , there were 10 races that crossed the $ 4 million mark . When ...
... House campaigns . They note that in 1992 , for example , several made more than $ 400,000 and some more than $ 1 million ( 1994 , 221 ) . Mail houses flourish because the process of sending direct mail can be complex and con- fusing ...
Contents
THE LAY OF THE LAND | 29 |
Prior Electoral Targeting | 81 |
The Focus of Strategic Vision | 103 |
Copyright | |
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