Marketing University Outreach ProgramsDiscover the successful marketing strategies of programs which have extended the resources of a university to its community. Marketing University Outreach Programs covers all aspects of continuing education program construction and the marketing process for positioning the university into the public. This book begins to eradicate academicians’ fears of marketing by showing them a contemporary marketing plan using terminology and examples familiar to them.Seventeen contributors--professors, administrators, and outreach professionals--comprehensively describe the strategies being successfully used to extend the resources of a university to its community through programs of extension, public service, and continuing education. Although many existing models of the education process contain parallels to elements in a generic marketing process, education is not viewed as a consumer product. Even educators may not view themselves as marketers involved in a marketing process. This attitude can place barriers between understanding the marketing process and how it relates to education. Marketing University Outreach Programs helps educators overcome these potential barriers; it explains marketing as a comprehensive process using terminology and examples which university extension and education professionals will find familiar and understandable.Application-oriented, it cites numerous examples of how the marketing process can be put to use immediately. Each chapter explores in-depth a separate segment of the marketing process involved in public university outreach programs:
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Contents
| 1977 | |
Segmenting and Targeting the Organizational Market | |
A Societal Marketing Orientation for University Extension | |
From FacetoFace to Distance Learning | |
An Integrated Approach to Funding | |
Developing a Comprehensive Promotional Plan | |
Whoa TimeoutSomebody Out There Is Sending Us a Message | |
Linking Marketing to Strategic LongRange Planning | |
The Role of Marketing Research and Decision Systems in | |
Marketing Information Sources for Outreach Professionals | |
Model Programs in University Outreach | |
Ben May and W Gaines Smith | |
Other editions - View all
Marketing University Outreach Programs Ralph S Foster,William I Sauser,Donald Self Limited preview - 2014 |
Marketing University Outreach Programs Ralph S. Foster,William I. Sauser,Donald R. Self No preview available - 1994 |
Common terms and phrases
academic administrative advertising Alabama Cooperative Extension analysis areas ATAC Auburn University buying center channel clients colleges communication competition conference consumer continuing education organization continuing education programs Cooperative Extension Service core product determine Director distance education distance learning economic effective Elderhostel employees environmental scanning established evaluation example Exhibit extension education extension programs faculty Foster goals Haworth Haworth Press identify individuals industry institutions Jossey-Bass Kotler & Andreasen mailing marketing mix marketing plan marketing process marketing research marketing strategies mission needs offered organizational outreach marketers outreach professionals participants perceived costs potential price discrimination pricing pricing objective program delivery program development programs and services promotional plan public university outreach registration fee Research Technique response San Francisco Sauser Simerly specific staff strategic planning target market underserved University of Nebraska-Lincoln university outreach organization university outreach programs