Attitude Structure and Function

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Psychology Press, 1989 - Psychology - 462 pages
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Utilizing "new wave" research including new psychological theories, new statistical techniques, and a stronger methodology, this collection unites a diversity of recent research perspectives on attitudes and the psychological functions of an attitude. The objective of the editors was to bring together the bits and pieces of validated data into one systematic and adequate set of general principles leading to the view of attitudes as predictions. As the volume reformulates old concepts, explores new angles, and seeks a relationship among various sub-areas, it also shows improvements in the sophistication of research designs and methodologies, the specifications of variables, and the precision in defining concepts.

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About the author (1989)

Anthony Pratkanis is professor of psychology at the University of California, Santa Cruz.
Elliot Aronson is one of our nation's most eminent social psychologists. He is professor emeritus at the University of California, Santa Cruz.

Known for contributing to the field at large, Steve Breckler recently left the NSF and is now the Executive Director for Science at APA. His area of specialty is attitudes and persuasion, and he has taught at Johns Hopkins University. He has received awards from SPSP and APA for distinctions in service to social psychology.