Google AdWords For Dummies®

Front Cover
John Wiley & Sons, Jul 23, 2009 - Computers - 408 pages
A completely updated reference to help you get the most value out of your AdWords campaigns

Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. When your ad appears next to the search results, people can simply click your ad to learn more about you or make a purchase. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign.

Offering valuable advice, this new edition includes case studies from readers who have shared what they learned from using the techniques revealed in the first edition.

  • A revised and updated guide that shares invaluable advice for maximizing your AdWords campaign
  • Discusses changes to the AdWords interface as well as best practices in split testing, opt-in landing page structure, and ad group structure
  • Reviews new, free tools included in AdWords as well as new and improved third-party tools
  • Includes an in-depth explanation of Google's free Web site testing and optimization tool: Website Optimizer
  • Includes a Google AdWords gift card worth $25 (details inside book)

With this handy reference by your side, you will discover the best way to put a Google AdWords campaign to work for you!

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

 

Selected pages

Contents

Introduction
1
Part I Becoming a Google Advertiser
9
Part II Launching Your AdWords Campaign
49
Part III Managing Your AdWords Campaigns
149
Part IV Converting Clicks to Clink
201
Part V Testing Your Strategies and Tracking Your Results
279
Part VI The Part of Tens
369
Index
399
Cheat Sheet
417
Copyright

Other editions - View all

Google AdWords For Dummies®
Howie Jacobson
Limited preview - 2009

Common terms and phrases

action ad group AdSense advertising AdWords account AdWords campaign Analytics audio autoresponder average AWeber bid prices blog button Campaign Settings Chapter choose cold calls column competitors content network Conversion Optimizer conversion tracking cost cost per click cost per conversion create customers default display URL drop-down list example filters give goal Google search Google’s gout headline Here’s impressions improve Internet keyword list Keyword Tool landing page landing pages leads look negative keywords offer opt-in Optimizer option Paris Hilton PayPal percent phrase position profitable prospects Quality Score search results search volume searchers sell shown in Figure someone spam split tests strategy teleseminars tell text box traffic variations visitors What’s winner words you’ll you’re

About the author (2009)

Howie Jacobson is an Internet marketing strategist who specializes in growing businesses using Google AdWords. He offers coaching, telecourses, workshops, and presentations on his Breakthrough Online Profits methodology. Readers can find free tools, tips, and techniques on his Web site, AskHowie.com.

Bibliographic information

TitleGoogle AdWords For Dummies®
--For dummies
AuthorHowie Jacobson
Edition2
PublisherJohn Wiley & Sons, 2009
ISBN0470539992, 9780470539996
Length408 pages
Subjects ›  › 

Computers / Internet / General
  
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