Culture and Consumption II: Markets, Meaning, and Brand ManagementA follow-up to Grant McCracken's groundbreaking Culture and Consumption, this new book trades the usual platitudes about the consumer society for a more detailed, exacting anthropological treatment. Each section of the book pairs a brief essay with an academic article. The essay is designed for a quick, provocative glimpse of the topic; the article provides a deeper anthropological treatment. The book opens with a broadside against the now thoroughly conventionalized attack on the consumer culture. Essays follow on homes, cars, people, and social mobility; celebrities, consumerism, and self-invention; museums and the power of objects; the anthropology of advertising; and marketing, meaning management, and value. Like McCracken's previous volume, this new book is an engaging, informative, and eye-opening foray into modern consumer culture. several books, including Culture and Consumption (IUP, 1988), Big Hair, and Transformation. |
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Contents
INTRODUCTION | 1 |
Living in the Material World | 3 |
On Oprah | 6 |
HOMES | 17 |
The Drew Bledsoe Paradox The Mysterious Home Economics of Homo economicus | 19 |
Homeyness A Cultural Account of One Constellation of Consumer Goods and Meanings | 22 |
AUTOMOBILES | 49 |
Calling Grease | 51 |
MUSEUMS | 117 |
The Strange Power of Uncle Meyers Wallet | 119 |
Culture and culture at the Royal Ontario Museum An Anthropological Approach to a Marketing Problem | 122 |
ADVERTISING | 159 |
Taking Madison Avenue by Storm | 161 |
Advertising Meaning versus Information | 162 |
MARKETING | 171 |
Sarah Zupko Meet Mrs Woolworth | 173 |
When Cars Could Fly Raymond Loewy John Kenneth Galbraith and the 1954 Buick | 53 |
CELEBRITIES | 91 |
Marilyn Monroe Inventor of Blondness | 93 |
Who Is the Celebrity Endorser? Cultural Foundations of the Endorsement Process | 97 |
Other editions - View all
Culture and Consumption II: Markets, Meaning, and Brand Management Grant David McCracken Limited preview - 2005 |
Culture and Consumption: New Approaches to the Symbolic Character of ... Grant David McCracken No preview available - 1988 |
Common terms and phrases
advertising American Anonymous appears asked aspect become begin blondness brand Buick called cars celebrity character claim clear comes construction consumer consumption contained created culture drive effect embracing endorsement engaged environment especially essay exhibit experience fashion feel finally Forward Look future give homey homeyness ideas important individual institution intellectual interest John kind Linda lives Look marketing material meaning-management meanings mobility moved museum Nancy North noted notion objects offers once Oprah particular perhaps person planes play point of view possible preferment present progress properties question relationship relatively respondents role seen sense serve sharks social society sometimes space stage standing status strategy suggest symbolic talk tell term things tion transfer transformation turn understand visitors wall
Popular passages
Page 201 - Remembering the Future: The New York World's Fair From 1939 to 1964 iNew York: Rizzoli, 19891, 32-35.
Page 211 - Comparing the Purchasing Power of Money in the United States (or Colonies) from 1665 to Any Other Year Including the Present," Economic History Services, 2001, URL: http://www.eh.net/ hmit/ppowerusd/.
Bibliographic information
| Title | Culture and Consumption II: Markets, Meaning, and Brand Management Volume 2 of Culture and consumption, Grant David McCracken Grant McCracken |
| Authors | Grant David McCracken, Research Affiliate Grant David McCracken |
| Edition | illustrated |
| Publisher | Indiana University Press, 2005 |
| ISBN | 0253345669, 9780253345660 |
| Length | 226 pages |
| Subjects | › › Social Science / Anthropology / General |
| Export Citation | BiBTeX EndNote RefMan |