Culture and Consumption II: Markets, Meaning, and Brand ManagementA follow-up to Grant McCracken's groundbreaking Culture and Consumption, this new book trades the usual platitudes about the consumer society for a more detailed, exacting anthropological treatment. Each section of the book pairs a brief essay with an academic article. The essay is designed for a quick, provocative glimpse of the topic; the article provides a deeper anthropological treatment. The book opens with a broadside against the now thoroughly conventionalized attack on the consumer culture. Essays follow on homes, cars, people, and social mobility; celebrities, consumerism, and self-invention; museums and the power of objects; the anthropology of advertising; and marketing, meaning management, and value. Like McCracken's previous volume, this new book is an engaging, informative, and eye-opening foray into modern consumer culture. several books, including Culture and Consumption (IUP, 1988), Big Hair, and Transformation. |
From inside the book
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Contents
INTRODUCTION | 1 |
Living in the Material World | 3 |
On Oprah | 6 |
HOMES | 17 |
The Drew Bledsoe Paradox The Mysterious Home Economics of Homo economicus | 19 |
Homeyness A Cultural Account of One Constellation of Consumer Goods and Meanings | 22 |
AUTOMOBILES | 49 |
Calling Grease | 51 |
MUSEUMS | 117 |
The Strange Power of Uncle Meyers Wallet | 119 |
Culture and culture at the Royal Ontario Museum An Anthropological Approach to a Marketing Problem | 122 |
ADVERTISING | 159 |
Taking Madison Avenue by Storm | 161 |
Advertising Meaning versus Information | 162 |
MARKETING | 171 |
Sarah Zupko Meet Mrs Woolworth | 173 |
When Cars Could Fly Raymond Loewy John Kenneth Galbraith and the 1954 Buick | 53 |
CELEBRITIES | 91 |
Marilyn Monroe Inventor of Blondness | 93 |
Who Is the Celebrity Endorser? Cultural Foundations of the Endorsement Process | 97 |
Other editions - View all
Culture and Consumption II: Markets, Meaning, and Brand Management Grant David McCracken Limited preview - 2005 |
Culture and Consumption: New Approaches to the Symbolic Character of ... Grant David McCracken No preview available - 1988 |
Common terms and phrases
advertising Advertising Age Anonymous appears aspect of homeyness Belk blondness brand Buick called capture celebrity endorsement Chuck Yeager construction Consumer Research consumer society consumption context created credibility cultural meanings curator Drew Bledsoe embracing encompassing endorsement process engaged essay ethnographic exhibit Forward Look Galbraith Garner gender Gentlemen Prefer Blondes give Hirschman homey environment homey space Homo economicus ideas IKEA individual intellectual James Garner John Kenneth Galbraith kind Linda lives Loewy Marilyn marketing material culture McCracken meaning transfer meaning-management meaning-transfer metaphor mobility modern Monroe Motorama moved movie Nancy North American notion objects Oldsmobile Oprah Oprah Winfrey Show person play point of view preferment model properties of homeyness Raymond Loewy relationship respondents role Royal Ontario Museum sense sharks Snapple social sometimes source models status strategy Studebaker sumer symbolic properties tell things tion transformation Uncle Meyer's visitors wallet
Popular passages
Page 201 - Remembering the Future: The New York World's Fair From 1939 to 1964 iNew York: Rizzoli, 19891, 32-35.
Page 211 - Comparing the Purchasing Power of Money in the United States (or Colonies) from 1665 to Any Other Year Including the Present," Economic History Services, 2001, URL: http://www.eh.net/ hmit/ppowerusd/.