Mass Communication in India, Fifth Edition

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Jaico Publishing House, Dec 10, 2020 - Business & Economics - 640 pages


The fourth ‘industrial revolution’ is already upon us. Mass communication has played a key role in the emergence and advancement of each of the four industrial revolutions. 

Information and communication technologies (ICTs), from book publishing, the press and telegraph to cinema, recorded music, radio, television, computers, the internet and the mobile phone, have accelerated the diffusion and adoption of the many innovations spawned by these revolutions. 

Mass Communication in India begins with an introduction to mass communication theory (Chapter 1); this is followed by dedicated chapters (2 to 8) on journalism, cinema, radio, television, music, book publishing and the folk media. The remaining chapters (9 to 14) are given over to advertising and public relations, media audiences, mass communication and society, development communication, IT, telecommunications and the internet, and intellectual property rights (IPR) related to the mass media. Each chapter ends with a comprehensive list of recent publications for further reading.

This fifth edition expands, revises and updates the critical analysis of both traditional mass media and the new digital social media in the context of the changing socio-cultural and political-economic scenario in India and around the world; the analysis is from the theoretical perspectives of political economy and cultural studies.


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Cover Title Page Preface
An Introduction
Speaking Truth to Power
The First Audiovisual Medium
The End of Analogue?
Cinema for Home and Family
From Gramophone to Smart Phones
An Industry Larger than Bollywood
Engines of Media Growth
Social Science Perspectives
Uses Effects and Representations
Communication for Social Change
Convergent and MultiPlatform
Mass Media Intellectual Property Rights IPR and the Public Domain
About the Author

Alive and Kicking

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