Mass Communication in India (4th Edition)
Third Completely Revised and Updated EditionMass Communication in India is a result of the author s in-depth study and understanding of the media. The book deals with a general introduction to Communication Theory, Advertising, Television, Effects of Media and Development. In short, the book is designed to give the student of Mass Communication a general and comprehensive view of the modern and traditional media in India. It meets the objective of being a text book as well as a book that gives an overview of mass communication in India.
What people are saying - Write a review
We haven't found any reviews in the usual places.
andthe andto atthe audience Bangalore Bharati Bollywood Bombay Broadcasting bythe cable Calcutta channels Code commercial companies consumer Copyright Corporation countries cultural Delhi Denis McQuail documentary Doordarshan economic Eenadu electronic entertainment Ethics films FM radio fromthe genres Government Government’s groups Gujarati Hindi Ibid India Radio Indian Cinema Indian languages industry inIndia Institute interest Internet inthe isthe Journalism journalists MacBride Report magazines Maharashtra major Malayala Manorama Mass Communication mass media messages million mobile Mumbai NDTV networks NewDelhi newspapers ofIndia ofthe onthe organisation political popular Press production professional programmes Public Relations publishing radio readership Report rural satellite Satyajit Ray screen sector social society stations stories survey Tamil technologies telecommunications telephone television Telugu thatthe theatre theIndian theory thepress tobe Today tothe traditional UNESCO United University viewers violence withthe women Yakshagana