Competing on Analytics: The New Science of Winning
Harvard Business Review Press, 2017 - Business intelligence - 320 pages
The New Edition of a Business Classic
This landmark work, the first to introduce business leaders to analytics, reveals how analytics are rewriting the rules of competition.
Updated with fresh content, Competing on Analytics provides the road map for becoming an analytical competitor, showing readers how to create new strategies for their organizations based on sophisticated analytics. Introducing a five-stage model of analytical competition, Davenport and Harris describe the typical behaviors, capabilities, and challenges of each stage. They explain how to assess your company's capabilities and guide it toward the highest level of competition. With equal emphasis on two key resources, human and technological, this book reveals how even the most highly analytical companies can up their game.
With an emphasis on predictive, prescriptive, and autonomous analytics for marketing, supply chain, finance, M&A, operations, R&D, and HR, the book contains numerous new examples from different industries and business functions, such as Disney's vacation experience, Google's HR, UPS's logistics, the Chicago Cubs' training methods, and Firewire Surfboards' customization. Additional new topics and research include:
The business classic that turned a generation of leaders into analytical competitors, Competing on Analytics is the definitive guide for transforming your company's fortunes in the age of analytics and big data.
What people are saying - Write a review
LibraryThing ReviewUser Review - jasonwhurley - LibraryThing
I absolutely loved this book. I would have liked more examples of how to apply the knowledge they described, but there were still so many great success stories of companies who have applied data analytics. I recently got into this field and this book was very motivational and exciting! Read full review
LibraryThing ReviewUser Review - jamet123 - LibraryThing
Tom and Jeanne have written an excellent new book (building on a paper they wrote some time ago) about what they call "analytic competitors", that is to say companies that use their analytic prowess ... Read full review